Tissue Review Pirkko Petaja Principal Consultant, Poyry Management Consulting

摘要

Paper and board is in global transition both geographically and by product segment. The industry is shifting from North to South and from West to East and also from graphic papers to tissue and packaging. The decline in mature markets driven by the fall of especially newsprint and printing and writing paper (graphic paper) consumption is more than offset by the strong growth of all paper and board in the emerging markets. Global transition of the grades is due to the fact that especially tissue and packaging paper consumption both in mature but especially in the emerging markets is expected to grow.