Poor 2009 Advertising Outlook Means a Tough Year for Coated Freesheet Mills

摘要

It goes without saying that 2008 was a tough year for coated paper mills and it's also pretty easy to foretell that 2009 won't be much better and, in fact, could be even worse.An unprecedented falloff in advertising demand across all media, including a severe decline in all forms of print advertising, has resulted in a huge falloff in demand for coated printing papers. With the advertising outlook bleak for the foreseeable future, the important questions on the outlook for coated free sheet center on when a recovery might occur and on the unsettling question of whether or not the current downturn will result in a permanent downshift in coated papers demand.