APRIL helps Indonesia get the balance right

摘要

Operating in a developing country brings a whole set of challenges that Western companies don't even need to think about.Indonesia is one such place.Producing forest products here also has the added pressure of a negative image in the eyes of the western consumer,and intensive monitoring from international environmental groups.To be successful on a global scale requires more than just innovative thinking about the product.It requires balancing a range of different and,at times,conflicting interests.