Paper merchants are still the top non-direct distribution channel for offset paper as well as one of the key channels for office and digital cut size grades. While clearly a very important channel in the distribution of paper, paper merchants are not immune to market shifts and changes. Much has stayed the same over the years, but many aspects of the business have also changed. How paper merchants react to these changes can be the difference between success and failure.Competition, consolidation, a weak economy and cost-cutting initiatives have all had an impact on the paper merchant channel.
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