Clicking with customers: We live in an online age, but what exactly is a digital strategy for parking? Neil Robson has the answer

摘要

Over the past two decades the parking industry has been transformed from a sleeping giant to a lucrative revenue stream for local authorities, asset owners, service providers and operators. The transformation is continuing, now being driven by the changes in technology and communication that are shaping everyday life. The transformation of the parking sector is due to many factors, with some of the key ones being asset values, technology and the changing status of the customer. Firstly, the asset value of parking has been realised in terms of both physical worth (land, bricks and mortar, etc) and revenue opportunities. Simply put, higher rents and more expensive leases mean higher tariffs, which have had the consequence of a shift away from lease toward management contracts. Management rather than ownership results in lower earnings for parking operators.