Made in Nature:An inexorable trend

摘要

MEN HAVE always told women that a natural look is the most beautiful look.Welcome to the world of green cosmetics! In an era of rising ecological and ethical awareness,this new type of cosmetology is enjoying a boom.With a host of new brands and products,rapidly expanding presence in the retail outlets,constantly growing turnover figures and increasing environmental consciousness among consumers,the future of green cosmetics would seem to be bright indeed.On the other hand,this new category has yet to prove itself in relation to the long-established market of traditional beauty products.Having taken on the ambitious dual challenge of satisfying the desire for beauty and well-being while protecting the planet,will the natural brands be able to continue their meteoric rise and attract even more customers?