Simpson raises glass to whisky label project

摘要

Glenmorangie's recent major brand repositioning involved a complex job of repackaging and labelling the range with more than 200 variant labels and individual print runs of 250 to 200,000. Edinburgh-based Simpson Label advised on production planning and manufacturing techniques using traditional UV flexo and the company's two Xeikon digital printing units for shorter runs. Simpson Label's production facility is 20 minutes from the Glenmorangie headquarters in Broxburn, west of Edinburgh, which includes a custom-built new bottling line.