Bosch group launches a raft of innovations at Total show

摘要

Bosch had much news to discuss at the show, including the introduction of the Pull Pack by group company, Sigpack Systems. The Pull Pack can be quickly opened in a controlled manner and is suitable for packaging a range of products traditionally packaged using flow-wrapping technology. The product is held in one hand and a tug on the seal fin of the other, shorter end, opens the pack. For consumers "on the go", the top of the pack can be bitten off. Hygiene is preserved, as the product does not have to be touched and remains covered with the remaining half of the pack. Sigpack says the controlled opening of the pack and the clearly defined pull-off section open up a raft of possibilities for marketing: "For example, the pull-off section could be used as a collectable token for promotions and competitions, while co-sponsoring for advertising events, products and brands is also simplified".