Crown has begun trialling its new patented Easylift easy-open end, which it says makes it easier for consumers, including seniors, children and the physically impaired, to open canned foods without a can opener "or other tools". Working with Nestle Purina Petcare Europe, the end, currently available in 73mm diameter, is produced in France, with production in additional European and North American locations set to begin shortly. The Easylift is being used on 400g packs of its Felix catfood and Winalot dogfood in Holland and there are plans to introduce it as standard across the company's major brands once the trial is complete.
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