Retail packaging and point-of-sale (POS) marketing collateral play core roles in ensuring that the product within a package is given the highest level of visibility on the increasingly competitive battlefield of shop floors and shelves. For packaging and POS end-users fulfilling the all-important contracts in these sectors, there are a number of measures being taken to improve production efficiency boost package quality and surpass the burgeoning demands placed upon them from their brand-owner client base.
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