A Track Record of GROWTH

摘要

Jeff Baggaley is living proof that it is still possible to launch an independent paint and decorating retail busi-ness and take it to great heights, even in the competitive environment of the early 21st century. Opening his very first store in 1998 in the Canadian city of London, Ontario, Jeff didn't stop there. He opened a total of not one, not two but six stores in the London marketplace over the next 13 years. His stores operate under a total of three distinct business names: Color Company Decorating Centre Ltd., Color & Design Centre, and Color Company Industrial Lacquer & Spray Supply. Building this successful multi-faceted retail operation was no small feat, but Jeff was able to do it by understanding his market, developing a knowledgeable and dedicated sales staff, and emphasizing the importance of strong customer relationships.