Do You Need Social Media? To find out, take a long, hard look at your business goals

摘要

Why should you use social media for your business? "Because everyone else does" is a lousy answer. Social media is a tool for doing business, just like the telephone, email, a newspaper ad and a booth at a trade show. So don't set social media goals. Identify how social media can help you achieve your business goals. Before you can do that, you have to know what your business goals are. Do you want to gain exposure? Retain existing customers? Ease customer-service bottlenecks? Introduce a new line?