Find a niche and fill it. This is a well-known strategy for retail success and one that has sustained Brinda and Mark Jansen, owners of a five-store operation in Northern California, even in the middle of a recession. Mark and Brinda have been able to survive and thrive by finding ways to continually button up their market. The couple over time has added products, services and even store locations to make sure sales throughout their mar-ket aren't slipping through the cracks.
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机译：找到一个利基，并填补它。这是成功实现零售业成功的著名战略，即使在经济衰退期间，该战略仍使北林（Brinda）和马克·詹森（Mark Jansen）成为北加州一家五家商店的老板。马克和布林达（Mark and Brinda）通过寻找不断开拓市场的方法得以生存和发展。随着时间的流逝，这对夫妻增加了产品，服务，甚至开设了商店，以确保整个市场的销售都不会下滑。
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