In this economic climate, retailers need to take advantage of every product category in their store. What can you do to maximize your window covering sales? On the next several pages, we offer profiles of two retailers-Monarch Paint & Wallcovering, which sells a complete mix of decorating products, and Fullam's Decorating Center, which has had dual success with window coverings and floor covering. Both of these retailers have done wonders with window coverings based on such themes as personalized customer service (which includes color consultations and in-home appointments), quality branded products and the ability to build a comprehensive decorating look for the homeowner.
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