With a new paint scheme for its jets, Alaska Airlines has given itself a face-lift. Part of a re-branding campaign, this is the first major design change in 25 years for the Seatde-based airline. While the new look isn't radical, it's noticeable. More color suggests the airline's tropical destinations to Hawaii and Costa Rica—it's not just about Alaska and the West Coast anymore. The company has added 26 new cities in the past five years.
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