You can never be too knowledgeable about the products you carry, particularly big-tickets items such as spray tools. Pointing people to the best purchases or rentals and sharing tips for product use will help you build a loyal customer following. It can be difficult to know the details of every unit you sell. Chris Dark, equipment manager at Spectrum Paint in Tulsa, Okla., urges retailers to stay in the habit of referring back to their products' data sheets.
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