Green Coatings, Red Industry ... doesn't quite make sense

摘要

This week's piece of mine is inspired by a video replay of the last IPA Conference in Chennai that I saw. Since I could not personally be there at Chennai, I took the opportunity to watch a video clipping of the proceedings. Amongst all the' words of wisdom shared by various luminaries, something that Mr. Ashwin Dani of Asian Paints said registered very firmly in my mind. While I will not quote him verbatim in this piece, the essence of what he said spawns the rest of the content herein.