Asian Paints in distribution tie-up with Henkel Adhesive Technologies for Loctite

摘要

ASIAN Paints has entered into the retail segment of the adhesives category through a distribution arrangement with Germany's Henkel Adhesive Technologies. Under the arrangement, Henkel's adhesive brand Loctite will be sold at the retail level through a co-branding initiative. Currently, the company is selling Loctite in certain markets in western India. The company has a distribution network spanning 36,000 hardware shops.