Mexico: A Land of Opportunity For U.S. Sunflower ProductsFinal in a Series on NSA Foreign Market Development Efforts

摘要

Editor's Note: The National Sunflower Association (NSA) continues to work with the USDA Foreign Agricultural Service (FAS) as a matching-dollar cooperator for purposes of foreign market development. NSA currently operates in five countries with an annual FAS allocation of about $1.5 million. Activities in Mexico, Spain, Turkey and Germany focus on confection sunflower in-shell seeds and kernel. The program in Canada is directed toward sunflower oil.The following article, the final installment in a series, discusses NSA foreign market development efforts in Mexico. With a budget of just under $500,000 in Mexico, the NSA undertakes trade servicing, advertising, exhibits at trade shows, and conducts training seminars to educate the key snack processors and the bakery industry on product quality, value and consumer acceptance of U.S. confection sunflower products.