Time To Expand

摘要

As I stand by the registration desk at the 2011 Cattle Industry Convention in Denver, Colorado, I watch a trickle of farmers and ranchers register. Normally, |6,000 or more cattle producers attend, but not this year. Weather wrecked many travel plans. As three ranchers wrap up registration, I corral them to ask four questions: Why do you come here? What product are you most interested in at the trade show? What was your best moneymaking idea last year? Is it time to expand?