BEING A SUCCESSFUL MARKETER -FROM AL KLUIS: LEARN MORE TO EARN MORE

摘要

Being a Successful Marketer means you have to not only create but also execute a disciplined marketing plan. This is what I hear from farmers: "I get your sell orders, but when I listen to the radio, I talk myself out of making the sales. Now, I'm kicking myself. Corn is down $1 a bushel from where you said to sell. What do I do now?"It is difficult to control emotions when prices fall hard and fast. The best thing to do now is consider where prices have been and what targets are reasonable on a recovery rally. Use these targets to make sales or hedges. But this time, call the orderin and do it now. Don't wait until prices get to your target before placing the order. If prices rally again, then emotions can easily cloud judgment.