Full-service marketing firms go beyond advice; they make sure the job gets done. With market volatility almost becoming the new norm, selling the crop has become as big of a challenge as producing it. A host of advisers, analysts, and publications provides information and education about how and when to sell. So many voices can amount to information overload. To cut through the clutter, some farmers are turning to fee-based consulting services to help them develop a plan for selling and then to holdthem to it. Where's the value in fee-based services? Three veteran marketing advisers weigh in and talk about how marketing consulting services have evolved to help farmers get the job done.
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