Electronic Marketing

摘要

DTN and Pioneer are among the companies helping farmers sell grain online. Joe Foresman compares it to buying airline tickets online. Tamara Kass likens it to online banking. As senior marketing manager for DuPont's Pioneer Hi-Bred, Foresman is finding a lot of interest in the company's MarketPoint resource, a secure Web site that allows farmers to sell corn online to buyers of their choice, in some cases in overnight trading. Kass heads DTN's Marketspace, which allows farmers to make offers to sellfor corn, soybeans, and other crops to either one buyer or a group of buyers. DTN, as the back end of many elevator Web sites, also provides the online marketing service, Grain Portal, that is used by many of those buyers.