Global brand bundles products and solutions for the construction industry

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Global brand bundles products and solutions for the construction industry

机译：全球品牌为建筑行业捆绑产品和解决方案

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BASF has launched the Master Builders Solutions brand in South Africa, strengthening the company's industry orientation and commitment to provide the whole construction industry with tailored products and solutions.

机译：巴斯夫已在南非推出了Master Builders Solutions品牌，以加强公司的行业定位，并致力于为整个建筑业提供量身定制的产品和解决方案。

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《SPECIFIER/The Monthly Information Update for AEC Professionals 》 |2014年第6期| 共1页
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正文语种 eng
中图分类建筑科学 ;
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1. Global brand bundles products and solutions for the construction industry [J] . SPECIFIER/The Monthly Information Update for AEC Professionals . 2014 ,第6期

机译：全球品牌为建筑行业捆绑产品和解决方案
2. BASF LAUNCHES MASTER BUILDERS SOLUTIONS® GLOBAL CONSTRUCTION BRAND IN NORTH AMERICA [J] . Concrete repair bulletin . 2014 ,第2期

机译：巴斯夫推出北美主要建筑商解决方案®全球建筑品牌
3. The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components [J] . Kapil Khandeparkar Journal of retailing and consumer services . 2014 ,第6期

机译：互补性和合作伙伴品牌价格水平在使用捆绑销售的新产品引入策略中的作用：捆绑销售组件的质量感知研究
4. Analyzing the Importance of Endorsed Branding of Global Corporate and Global Product Brands Across Nations [C] . Carolina Sinning, Nadine Batton, Katharina Freude AMA Winter Academic Conference . 2020

机译：分析全球企业和全球产品品牌的认可品牌的重要性
5. Brand portfolio strategy in the wood products industry: Consideration of brand associations in a co-branding environment. [D] . Scott-Kolarova, Elizabeth. 2008

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6. Tobacco product use among workers in the construction industry United States 2014-2016 [O] . Girija Syamlal, Brian A. King, Jacek M. Mazurek -1

机译：2014-2016年美国建筑业工人使用烟草制品
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Global brand bundles products and solutions for the construction industry

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