How to Leverage Social Media in B2B Marketing

摘要

By now every business executive is familiar with the social media phenomenon. Facebook now has 750 million users with 50 percent logging in daily, Twitter has 200 million monthly users and 95 million tweets per day, Linkedln has 100 million users, and the video sharing website YouTube streams some 2 billion videos each day in the United States alone.But when you ask business executives, "What do you think social media is?" some of them still think "social media" consists of business-to-consumer companies who deploy social media to attract consumers to their brands. What comes to mind are the stereotypes that are popularly characterized by the mainstream media: pictures of wild high school parties, funny video clips, and posts about what people are having for breakfast.