Potatoes Part of a Healthy Diet

摘要

As one of its clear objectives, the United State Potato Board (USPB) Public Relations Lonj Range Plan seeks to position potatoes as a low-calorie, high-nutrition powerhouse. Telling consumers potatoes contain no fat, are nutritious and can fit their lifestyle continues to be the foundational message and has proven to improve consumer attitudes. At the core of all public relations programming is scientific proof that gives the industry credible "permission" to reach out to registered dietitians, scientific leaders, foodservice industry members and media with fact-based messages that guide consumers to eat more potatoes.