Wada Farms Marketing: Idaho grower offers more value-added products

摘要

The continued national decline in potato consumption, in both the process and fresh markets, has growers, shippers and industry marketers searching for solutions to end the downward spiral. From better packaging and point of sales displays to enticingrecipes and just educating consumers on how to prepare potatoes to partnering with retail outlets to help promote sales by matching markets to consumers are examples of the efforts being explored by the Wada Farms Marketing Group LLC, in Idaho Falls, Idaho.