'The handcuffs are off' Falken dealers can expect 12 new tire lines within 18 months

摘要

In 1985, the Falken tire brand was introduced to the North American market. The brand grew, focusing heavily on the high performance side of the business. In 1999, Sumitomo Rubber Industries (SRI), the parent company of Falken Tire Corp. (FTC), entered a global alliance with Goodyear Tire & Rubber Co. This alliance prevented the Falken brand from having all of the necessary assets to grow unabated in North America.