BKT nurtures off-road tire sales: Goal is 10% of the global market for agricultural tires

摘要

When Balkrishna Industries Ltd., (BKT) decided they wanted to hold a "day out" for its dealers, they turned the event into a four-day trip to Italy. The company took more than 100 dealer personnel representing over 30 distributors from the Americas to Italy to thank them for their partnership. The company also held similar trips for their dealers in other parts of the world.