5.5 million more tires Pirelli opens its first plant in Mexico

摘要

How important to company and country is the new Pirelli tire plant in Silao, Guanajuato, Mexico? Pirelli & Cie SpA Chairman and CEO Marco Tronchetti Provera was on hand for the recent inauguration. So was Mexican President Felipe de Jesus Calderon Hinojosa. In 2012 alone, the plant will produce 400,000 high and ultra-high performance tires for North America. At full capacity in five years, it will produce 5.5 million tires. The plant s focus on premium performance tires — "part of the market that is driven by technology," according to Tronchetti — is in line with the company's "2011-2013 Industrial Plan." So is Pirelli's emphasis on "prestige" original equipment fitments with brands such as Audi and Porsche.