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Anchors aweigh or away? Carrying the Big 3 is a multi-brand strategy

机译:锚是称重还是消失?承载三巨头是多品牌战略

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摘要

Our name for them is "anchor brands." Almost all tire dealers have them. They are the brands to which you tie your name, often by posting a sign on or outside your store. Or both. Sometimes multiple brands are displayed on a pole near the street. I would guess that the anchor brands are close to the top, unless they are in alphabetical order.
机译:他们的名字叫“锚品牌”。几乎所有的轮胎经销商都有。它们是您通常与名字相关的品牌,通常通过在商店内或店外张贴标语来实现。或两者。有时,在街道附近的杆子上会显示多个品牌。我猜这些主播品牌接近顶部,除非它们按字母顺序排列。

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