RMA's mascot goes on tour for National Tire Safety Week

摘要

The Rubber Manufacturers Association (RMA) will conduct its 11th annual National Tire Safety Week (NTSW) June 3-9, 2012. To promote NTSW and raise awareness of the various aspects of tire safety, the RMA is taking its mascot, "Phillip the Tire," on the campaign trail this election year. In January, the association announced that Phillip the Tire is running for the U.S. presidency with the campaign slogan "America Needs Inflation." The purpose of the campaign and NTSW, an initiative of the RMA's year-long "Be Tire Smart — Play your PART" consumer education program, is to draw attention to the need for proper tire care and maintenance.