Generosity! It's a trait shared by every one of the people chosen as Tire Dealer of the Year since the Modern Tire Dealer award began in 1993.These dealers,nominated for the honor by their peers,have used different business strategies,operated in totally different markets and faced various types of competition.But without exception they have believed in"giving back"to the employees and communities that have contributed to their success.For example,from almost the first day he started business,Les Schwab has shared profits,now totaling more than 51%,before taxes,with his employees.
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