ARE ASIAN CONSUMERS MORE BRAND CONSCIOUS?

摘要

A recent poll has found consumers in China and India to be more brand conscious than their counterparts in Europe and the US, but revealed that western consumers feel branding is more important for cosmetics and fragrances. The Harris Poll, conducted online by Harris Interactive, involved 9,222 individuals from Singapore, Hong Kong, China, India, the US, Great Britain, France, Germany, Spain and Italy. The poll found that when it comes to beauty 61% ofFrench and Italian consumers believe branding to be important, while those from Spain (48%), the UK (46%) and Germany (41%) agree, but to a lesser extent.