Marketing Matters: Gaining knowledge of the market in which you operate can help you make better business decisions

摘要

Nursery growers often view the task of the grower as limited to producing the commodity that fits into the production pattern, and that it is the task of the merchant to find a market for the finished product. In today's increasingly competitive marketplace, such a perception of marketing is unsatisfactory. This article discusses the role of marketing and market information within the context of the nursery industry, with the purpose of shedding light on the growing significance these issues have onthe economic welfare of plant producers.