What email marketer wouldn't want more active list members? I am talking about engaged members who directly opt-in and are excited about receiving your messages. These members are out there, you just need to know how to draw them in. First let's dismiss the myth that there are lists of opted-in email addresses for sale. No one in his or her right mind would knowingly agree to have an email address added to such a list; and since list vendors are selling the same list to multiple parties, anyone on this list will soon abandon their email account or learn to aggressively use the spam button. Sending to a purchased (or rented list) will almost always result in poor delivery and possibly ruin a good sender's reputation.
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