Fruit juice and dairy drinks report 2011

摘要

How is the South African fruit juice and dairy drinks market performing and what are the key trends? Roxanne Rolando analyses a sector that had a steady run through the recession and is bouncing back with some interesting marketing and technological advancements. How has the recession affected the fruit juice and dairy drinks segment?According to Shawn Hennings, account executive BMi, a South African based market research company, 'The recession led to a five to ten per cent under-performance in these categories. The good news is that products in these categories appeal to a wide spectrum of consumers.