Why water is the new carbon

摘要

Mounting pressure on dwindling water resources means that food manufacturers must cut consumption sooner rather than later, according to the Chartered Institute of Marketing (CIM). Seeking fluid solutions: cutting firms' water use is the new carbon reduction THE challenge of cutting water consumption, 'the next big issue after carbon reduction/ has been overlooked for too long, said John Giles, chair of the CIM's food, drink and agriculture group. There is increasing evidence of the importance of water sustainability for food and drink businesses/ said Giles. It is a big problem that has to be tackled over the next few years.' Globally, only three percent of available water is fresh and we have access to only one per cent, according to CIM.