"My look is all about capturing a natural quality in the person I'm portraying," Bil Zelman observes. "I find that strobe is very distracting for people." That doesn't mean that Zelman entirely shuns strobe. On the contrary, he'll use it, but more often than not chooses available light to imbue the shot with the quality he's after. As we'll see in one shoot of country singer Taylor Swift, he began with an entire strobe setup, then quickly abandoned it, sensing it didn't have the right vibe. He concluded by moving the artist to a quiet corner lit only by ambient lighting, with a few added touches to enhance contrast.
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