Potential for 'bigger bang' from levy, says new sector chairman

摘要

There has been a lot of talk asking if sector boards will continue at AHDB following the rebrand and what will their role be. I believe they are critically important.The value of the beef and lamb sector board is as important in the future, if not more important, than it has been in the past. It's the board that sets the priorities and strategy for how we spend the levy, and they ensure money from sheep levy is spent on sheep activity. Sheep for sheep, and beef for beef. The proportion of money spent on sheep is in proportion to the sheep levy collected. If I cannot demonstrate that, my existence as chairman will not be very long.