DETERGENT WAR: GHARI GAINS AT NIRMA'S EXPENSE

摘要

Nirma's loss appears to be Ghari's gain. The Kanpur-based detergent player, Ghari, has managed to steal a march over arch-rival Nirma in the Rs.12,000-crore detergent market. According to data provided by analysts, Ghari's overall detergent share (in terms of value) stands at 12 per cent, compared to Nirma's eight per cent. Three years ago, Ghari had a share of 10 per cent while Nirma had about 13 per cent. Overall here means both bars and powders put together.