Turning the corner

摘要

According to many industry insiders the German C&T market is really on the move again and, after a period of losses and uncertainties, the past year has seen some good gains across all C&T categories.Figures from industry body Industrieverband Korperflege und Waschmittel (IKW), which tracks the mass market, corroborates this with nearly every sub-sector making a gain, according to its latest figures. IKW's managing director, Bernd Stroemer tells SPC: "Consumer spending in Germany rose by 1.7% overall to total ?12.82bn in 2009.The only category which remained static was hair care but every other sub-sector saw improvement which is a very positive sign. Even the categories we do not track are a healthy size, the largest of these being baby care products which was worth ?260m in 2009."