INNER WORKINGS

Aran Puri

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INNER WORKINGS

机译：内部工作

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In 2010 the global cosmetics and personal care market was valued at $80bn.This is forecast to increase to $91bn by 2014, with growth in the emerging markets particularly strong. In the oral cosmetics arena, the market was valued at just $1.5bn in 2007 and is expected to grow to $2.5bn this year and to $4-5bn by 2015. Impressive growth and turnover but nothing like the cosmetics and personal care market. So the obvious question is: what is holding up its growth?

机译：2010年，全球化妆品和个人护理市场的价值为800亿美元，预计到2014年将增至910亿美元，其中新兴市场的增长尤其强劲。在口腔化妆品领域，该市场在2007年的价值仅为15亿美元，预计今年将增长到25亿美元，到2015年将增长到4-5亿美元。令人印象深刻的增长和营业额，但与化妆品和个人护理市场一样。因此，显而易见的问题是：什么阻碍了它的增长？

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《Soap, Perfumery and Cosmetics》 |2012年第8期|共4页
作者
Aran Puri;
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中图分类油脂和蜡的化学加工工业、肥皂工业;
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