MULTITASKING VS ZONE SPECIFIC

摘要

I asked myself this question when giving a talk at a joint meeting of the British Association for Chemical Specialities (BACS) Personal Care Group and the Society of Cosmetic Scientists (SCS) earlier this year. On a professional level, most of the audience would say that the skin care they manufacture meets the needs of the British consumer, but on a personal level, are they happy with their skin? Facing ageing demographics, the number of older consumers is growing fast and that means an increase in the prevalence of skin concerns. Skin is a visible organ of social communication and research shows that disappointment with our appearance causes psychological distress. Ageing women are paid less attention, making them feel invisible and lowering their self-esteem and there is an increasing pressure at work to look youthful.