SUSTAINABILITY AND GREEN REALITIES ARE KEY FOR 2011

摘要

Mintel Beauty Innovation has labelled the key trend it believes will shape the beauty industry in 2011: Down to Earth. Clos?ly linked with sustainability, Mintel says Down to Earth will address die practicalities of making and marketing green beauty, such as managing price pressure due to varying supply and demand of natural and organic raw materials and overcoming challenges associated with green chemistry. The vogue for free-from formulas also looks set to grow throughout 2011. In 2010, Mintel found 13% of skin care, hair care and cosmetics launches to boast paraben-free claims (an increase of 5% since 2008), a higher percentage than those making organic (9%) or all-natural (3%) claims.