Amore Pacific acquires Annick Goutal

摘要

Amore Pacific's overseas holding company AGO (Amore Pacific Global Operations Ltd) is to buy a 100% stake in luxury perfume brand Annick Goutai from Taittinger Group, owned by Starwood Capital. The South Korean company says the acquisition will strengthen its perfume brand portfolio and raise the image of Amore Pacific's existing brands through acquisition of the luxury brand. The company says the move should also strengthen its image as a global beauty company with global business capabilities and "expand the perfume business in Asia, especially in Japan and China, with Annick Goutai products that suit the Asian customers' taste".