DON'T TAKE THAT TONE OF VOICE WITH ME

摘要

At one time designers were only called upon to think about images and type. All of our training had been about the visual assembly of these two elements into something that captures attention and informs. Of course what the words said had always been important, but more often than not designers had a habit of making it a secondary consideration. Personally I've always prided myself on my ability with the written word (you may beg to differ) but it is remarkable how many designers are dyslexic and have little dexterity with it. We've been guilty of being too interested in the patterns words make on the page at the expense of what they actually mean.