ASIAN CONSUMERS MORE BRAND AWARE THAN WEST

摘要

A recent poll has found consumers in China and India to be more brand conscious than their counterparts in Europe and the US, but revealed that western consumers feel branding is more important for cosmetics and fragrances. The Harris Poll, conducted online by Harris Interactive, involved 9,222 individuals from Singapore, Hong Kong, China, India, the US, Great Britain, France, Germany, Spain and Italy.