New research finds few natural and organic cosmetic brands are living up to their marketing claims. In what it says is the first study of its kind, Organic Monitor assessed over 50 international brands of natural cosmetic products and ranked them in terms of their naturalness. The brand assessment study involved a chartered chemist examining the ingredient composition of cosmetic products and classifying formulations according to their 'level of naturalness'. Certified organic cosmetics received the highest rating at 9-10, pure natural cosmetics were rated 5-7, naturally inspired cosmetics 2 and conventional cosmetics 1.
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