Nail care market chips away at colour sales

摘要

After huge growth in recent years, the US nail colour and care category appears to have stalled, according to Mintel. Mintel's Nail Colour and Care US 2015 report revealed declining interest in these products in women aged 18-24, who are experimenting less with trends and spending less time shopping for products compared with a year ago. Engagement remains high for those aged 25-34, who are increasingly interested in extra benefits such as long lasting, natural formulae.